There comes a point in a small business when keeping track of prospects in your inbox, a spreadsheet, and your memory stops working. You forget to follow up with someone. A prospect you spoke with three months ago disappears from view. Someone on your team has a conversation that nobody else knows about. That usually leads to the conclusion: We need a CRM. Then comes the second problem. Most CRM systems were designed to do far more than a small business actually needs. They i