Fractional CMO

The question is not whether a fractional CMO is "better" than a full-time CMO. They solve different organizational problems. A full-time CMO is appropriate when marketing has become a permanent executive function requiring continuous leadership. A fractional CMO makes sense when the company needs that level of strategic expertise but does not yet need —or cannot yet justify a full-time executive in the role. Understanding the difference starts with understanding the job. Star

A growing company can reach an awkward stage in marketing. The business is too complex for marketing to remain a collection of campaigns and individual tactics, but it may not yet need or be ready to support a full-time Chief Marketing Officer. That is often when companies begin considering a fractional CMO. But the question should not be, "Are we big enough for a CMO?" The better question is: Has marketing become strategically important enough that someone needs to own it at